SOLUTIONS POWERED BY AI

PRIORITIZE TRANSFORMATION DURING THE NEW NORMAL

Apr 22 2020

KPI Digital is working with organizations across North America to help them deal with their short-term COVID challenges as well as work on strategies to set them up for success in navigating through “the new normal” when the current crisis is over. Many organizations are faced with short-term revenue loss and reduced cash flow. Organizations that prioritize innovative ideas and speed of transformation will revitalize their businesses and succeed in the new “Normal” faster.

DIGITAL MARKETING COSTS & PRESENCE DURING COVID-19

Apr 06 2020

Businesses across the world are coming to terms with the revelation that daily procedures are quickly changing as a result of the COVID-19 pandemic. Whether your company has temporarily halted all business or has decided to implement a work from home routine, how you approach your digital marketing presence and whether you reduce your costs by cutting your digital marketing efforts, should be carefully adjusted in response to this current health crisis.

RESPONSIBLE MARKETING IN UNPREDICTABLE TIMES

Apr 01 2020

When our world shifts as dramatically as it has with COVID-19, it’s important that all brands address the issue with tact, empathy, and mindful marketing. That said, when it comes to current and planned campaigns, analytics, insights and results every marketing team faces several challenges during a crisis. While it’s still early in the quarantine, we’ve already been asked to help our clients adapt their digital approach to the NEW NORMAL. Now what does that really mean? 

ADAPTING TO THE NEW NORMAL

Mar 27 2020

Should we take it for granted that life as we knew it 4-weeks ago would continue to be the norm or could we expect that some things will change forever. What will the “day after” look like? Will we find ourselves in deep recession? Will the devastated airline and travel industries ever recover? Will people travel at the same rate as before? Will they attend as many sports events or concerts? Will people go back to working in offices or will the norm be to work from home? 

BIG DATA: THE QUIET NFL STAR OF 2019

Jan 31 2020

In 2019, businesses aren’t the only ones utilizing big data to boost performance markers: NFL franchises are looking far beyond the numbers on the backs of jerseys into the data that reflects team strategies, trends, talent acquisition, and play calling tendencies. It’s no longer enough to simply track trades, follow injury reports, and draft observational scouting reports on players.

2020 AI Predictions from IBM Research

Jan 21 2020

Sriram Raghavan
The field of artificial intelligence (AI) experienced tremendous scientific advances in the last few years, from vast improvements in processing power and computational efficiency to new insights into object identification, language, and deep learning. IBM — a leader in AI research since its inception in the 1950s — helped inform many of these advances. And 2019 in particular was a watershed moment for IBM Research AI.

Let’s Take A Staircase To Digital Transformation Success

Jan 08 2020

Rooney Reeves

With the emergence of technologies such as big data, artificial intelligence, cloud, mobile, gearing up yourself for major digital transformation seems to be no longer an option; it seems to be more like a compulsion.

HERE’S WHY BI NEEDS AI

Apr 09 2019

AI will transform BI and the way people make decisions and act. Rather than start with a hypothesis, data analysts will begin with an AI-driven insight. Instead of querying data to prove or disprove their hypothesis, users will query data to expand or validate a machine-generated insight or recommendation—or they might act on the AI-based insight at face value.

IBM's AI-Powered Interactive Ads to Guide Shoppers this Holiday Season

Nov 16 2018

Hanna Smigala

Leading Toy Maker LEGO Systems Among First Brands to Activate New Ad Platform IBM's Watson system is fueling the new AI-powered interactive advertising from Lego Systems Inc. Lego Systems Inc. is turning to technology from IBM to help shoppers put the pieces together for their holiday buying needs this year.

IBM and Shutterstock Partnership

Oct 31 2018

Richard Hearn

Shutterstock, a leading, creative platform with over 200 million royalty-free images, video clips and music tracks, has announced a new strategic partnership with IBM. Soon, users of IBM Watson Content Hub will have access to the vast library of Shutterstock assets as well as their easy and efficient creative design application, Shutterstock Editor.

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